Escape to the coast, wherever you live

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Whether you live a stone’s throw from the sea or hundreds of miles inland, you can escape to the beach in the comfort of your own home with this season’s coastal trends. It’s all about the subtle touches when it comes to this trend; combining cool blues and greys with fresh whites, you can bring the serenity of a midsummer coastline into your home.

Cool blues and whites

Subtle, cool-toned hues are the hallmark of the coastal trend. Pale blues and greys serve as a reminder of the sea itself, and are so easy to incorporate into your household without making any drastic changes. Simply add a couple of cushions or swap your old armchair for this blue one and you’re well on your way to a seaside retreat – without leaving your home!

Seagrass rugs

What could be more coastal-inspired than a rug literally made from grass from under the sea? Adding extra texture and depth to your floor space, these rugs bring with them a subtle touch of the ocean without overpowering your room. They are unrivalled in their strength and duration, making them a solid investment, and they’re famously good for stain resistance, meaning you don’t have to worry about spillages when enjoying a cocktail or two on a summer evening. Find them here.


Nothing says nautical like sailor stripes. The classic navy-and-white stripes will bring a seaside atmosphere to any room, whether they come in the form of cushions, throws, or vases. If you wanted to take it a step further you could consider making a statement wall with striped wallpaper, such as this one.


With echoes of a beachfront villa, window shutters are the perfect addition to your coastal-inspired home. Whether left in their traditional white form, or painted to suit your taste, Appeal has the right window shutters for you. Shutters are a great way of regulating heat and light within the home, without spending a fortune on air conditioning in the summer months. With the adjustable louvres, there is no need to compromise your comfort when allowing the natural sunlight in; just adjust them to your preference!

Pinoleum blinds

Add a touch of coastal elegance to your home with Appeal’s French Pinoleum blinds. Chic, sophisticated and classic, these blinds bring with them an ambience that wouldn’t be out of place on the French Riviera. Available in 20 standard colours or colour matched to your choice, you can be certain that there will be a blind to suit your taste. Combined with cool hues and beach-inspired touches, this design will bring together your home into a peaceful coastal paradise, wherever you may be.